In the management: The quality of the management will be fulfilled by each one of the members of the organization, having their capacities and the potential to be better every day.
Integrity: We will be transparent, integral, faithful to ethical principles and regulatory frameworks; we will fulfill the commitments acquired with our clients, with the institution, with the family, with friends, with society and with ourselves. Likewise, we will recognize our mistakes, correct them promptly and learn from them.
Achievement of the proposed results: For which prudent decisions will be made and morally fair.
Vocation and professionalism: The work done by managers, as administrators and collaborators of the company, is and will continue to play with vocation; is more than an occupation and a professional career.